Digital Design Manager
Design and manage digital marketing content that meets business and branding objectives for Vera Bradley's creative digital channels.
Lead the creative, artistic development of all digital experience initiatives for Vera Bradley's creative digital channels, inclusive of website creative, email campaigns, and integrated paid media content.
Supervise a team of digital graphic designers and freelance resources as applicable.
Collaborate with members of brand marketing/creative, ecomm/UX, and marketing operations to ensure creative integration and execution.
This is a hands-on role.
The ideal candidate will be proactive in digital design daily as well as leading and overseeing a nimble digital design team.
You are a doer, a dot-connector, and a driver.
ESSENTIAL DUTIES & RESPONSIBILITIES (Note:
Other duties may be assigned) To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Support the Associate Creative Director in managing digital marketing content in order to create design consistency, support brand strategy, attract new digital consumers and retain loyal consumersEnsure all creative produced is underpinned by a cohesive strategy, on brand, and creatively aligned through all touch points to meet and/or exceed Vera Bradley brand expectationsOversee as well as design and approve a wide range of digital marketing content including e-commerce website, email marketing, and paid media designManage creative digital team and foster cross-functional collaboration between designers, marketing managers, copywriters, and producers to achieve milestones and ensure all digital content is consistent with the Vera Bradley brandParticipate in ideation, concepting and brainstorming sessionsCoordinate development of marketing themes against seasonal creative concepts between designers, marketing managers, and copywritersProvide continuous feedback to designers to create creative consistency, foster personal and professional growth and exemplify excellent leadership amongst digital designers.
Proactively benchmark other ecommerce and content-rich brand websites, both inside and outside of Vera Bradley's competitive set, to stay ahead of current trends and best practicesProtect the Vera Bradley brand image, integrity and consistency wherever and however it appears internally, publicly and digitallyBe a consistent representative of the Vera Bradley Mission, Vision and ValuesIdentify industry standard software and programs to implement across the board to leverage consistency in processes and digital best practices (CMS, design programs, prototyping, task management tools) EDUCATION AND/OR EXPERIENCE BA/BS with experience in graphic and digital design7 - 10
years of experience in digital design and art direction3
years of experience in managing and developing team membersRetail brand or agency experience preferredFashion retail experience a plusVideography experience a plusExperience in creating brand positioning and identityExperience in typography and type standards a must KNOWLEDGE, SKILLS, AND ABILITIES The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Experience in mobile-first digital creative (web, email, and social media design) a mustAbility to partner/collaborate well with cross-functional teams, i.
e.
with ecomm, UX, marketing, etc.
An exceptional creative thinker with a strong brand and digital design background in web and emailExcellent knowledge and demonstrated application of web, email, digital, and paid media designActively seeks latest industry innovations and trends in web, email, social, and general designCan articulate design rationally, verbally and visually and has a proven ability to lead a team with a hands-on approach from briefing to final executionDemonstrates a positive, problem solving attitude under pressure that sets an example for team members and cross-functional partnersArt direction on photo and video shoots a plusExpert in Adobe Creative SuiteSketch, Adobe XD, or other key web design toolsKnowledge of front-end web design.
Comfortable with HTML and CSS ENVIRONMENT & PHYSICAL DEMANDS The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Office environment.
Utilizing a computer over 55% of time; utilization of office desk - sitting, reading, listening, or speaking with the ability to move intermittently throughout the day.
Strong sensory skills, such as good eyesight, good hearing, and dexterity.
Ability to operate office equipment, including computers, copiers, fax machines, and phones.
Travel required for Company business.
Equal Opportunity Employer/Vets/DisabledVera Bradley is an Equal Opportunity Employer and Affirmative Action Employer.
For more information, please click the following links:
Vera Bradley's Equal Employment and Affirmative Action PolicyEqual Employment Opportunity is The Law (in English)Equal Employment Opportunity is The Law (in Spanish)Equal Employment Opportunity is The Law (Supplement)Pay TransparencyE-Verify Participation Poster (English)E-Verify Participation Poster (Spanish)Right to Work Poster (English)Right to Work Poster (Spanish) If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to applicationassistance@VeraBradley.
com.
Please include the accommodation you are requesting and your contact information.
Reasonable accommodations are considered on a case-by-case basis.
Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.
Salary:
$27.
40 - $47.
65.
Estimated Salary: $20 to $28 per hour based on qualifications.
Lead the creative, artistic development of all digital experience initiatives for Vera Bradley's creative digital channels, inclusive of website creative, email campaigns, and integrated paid media content.
Supervise a team of digital graphic designers and freelance resources as applicable.
Collaborate with members of brand marketing/creative, ecomm/UX, and marketing operations to ensure creative integration and execution.
This is a hands-on role.
The ideal candidate will be proactive in digital design daily as well as leading and overseeing a nimble digital design team.
You are a doer, a dot-connector, and a driver.
ESSENTIAL DUTIES & RESPONSIBILITIES (Note:
Other duties may be assigned) To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Support the Associate Creative Director in managing digital marketing content in order to create design consistency, support brand strategy, attract new digital consumers and retain loyal consumersEnsure all creative produced is underpinned by a cohesive strategy, on brand, and creatively aligned through all touch points to meet and/or exceed Vera Bradley brand expectationsOversee as well as design and approve a wide range of digital marketing content including e-commerce website, email marketing, and paid media designManage creative digital team and foster cross-functional collaboration between designers, marketing managers, copywriters, and producers to achieve milestones and ensure all digital content is consistent with the Vera Bradley brandParticipate in ideation, concepting and brainstorming sessionsCoordinate development of marketing themes against seasonal creative concepts between designers, marketing managers, and copywritersProvide continuous feedback to designers to create creative consistency, foster personal and professional growth and exemplify excellent leadership amongst digital designers.
Proactively benchmark other ecommerce and content-rich brand websites, both inside and outside of Vera Bradley's competitive set, to stay ahead of current trends and best practicesProtect the Vera Bradley brand image, integrity and consistency wherever and however it appears internally, publicly and digitallyBe a consistent representative of the Vera Bradley Mission, Vision and ValuesIdentify industry standard software and programs to implement across the board to leverage consistency in processes and digital best practices (CMS, design programs, prototyping, task management tools) EDUCATION AND/OR EXPERIENCE BA/BS with experience in graphic and digital design7 - 10
years of experience in digital design and art direction3
years of experience in managing and developing team membersRetail brand or agency experience preferredFashion retail experience a plusVideography experience a plusExperience in creating brand positioning and identityExperience in typography and type standards a must KNOWLEDGE, SKILLS, AND ABILITIES The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Experience in mobile-first digital creative (web, email, and social media design) a mustAbility to partner/collaborate well with cross-functional teams, i.
e.
with ecomm, UX, marketing, etc.
An exceptional creative thinker with a strong brand and digital design background in web and emailExcellent knowledge and demonstrated application of web, email, digital, and paid media designActively seeks latest industry innovations and trends in web, email, social, and general designCan articulate design rationally, verbally and visually and has a proven ability to lead a team with a hands-on approach from briefing to final executionDemonstrates a positive, problem solving attitude under pressure that sets an example for team members and cross-functional partnersArt direction on photo and video shoots a plusExpert in Adobe Creative SuiteSketch, Adobe XD, or other key web design toolsKnowledge of front-end web design.
Comfortable with HTML and CSS ENVIRONMENT & PHYSICAL DEMANDS The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Office environment.
Utilizing a computer over 55% of time; utilization of office desk - sitting, reading, listening, or speaking with the ability to move intermittently throughout the day.
Strong sensory skills, such as good eyesight, good hearing, and dexterity.
Ability to operate office equipment, including computers, copiers, fax machines, and phones.
Travel required for Company business.
Equal Opportunity Employer/Vets/DisabledVera Bradley is an Equal Opportunity Employer and Affirmative Action Employer.
For more information, please click the following links:
Vera Bradley's Equal Employment and Affirmative Action PolicyEqual Employment Opportunity is The Law (in English)Equal Employment Opportunity is The Law (in Spanish)Equal Employment Opportunity is The Law (Supplement)Pay TransparencyE-Verify Participation Poster (English)E-Verify Participation Poster (Spanish)Right to Work Poster (English)Right to Work Poster (Spanish) If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to applicationassistance@VeraBradley.
com.
Please include the accommodation you are requesting and your contact information.
Reasonable accommodations are considered on a case-by-case basis.
Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.
Salary:
$27.
40 - $47.
65.
Estimated Salary: $20 to $28 per hour based on qualifications.
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